The day after the BFCM (Black Friday Cyber Monday) weekend, a small brand, bluejadefinds.com, was surprised with 840 orders over just two days. The best part? She forgot to enable store notifications and thought no one had purchased.
I love seeing videos like this because moments like these are life-changing.
Here’s the full video
To ensure we all learn from this success, I've summarized some actionable insights below.
Design
The theme used is Baseline ($350).
They aren't utilizing any premium features. The same store can be built with these free themes: Spotlight and Taste.
On the homepage, they focus solely on products.
Here is the exact homepage layout:
Branding
Heading font: Swiss 721